Augmented Reality in Pharma Industry

Augmented Reality in Pharma Industry: How the Game Changing?

Many industries have taken up Augmented Reality (AR) serious in order to increase production, sales and customer education. Organizations today are making use of several AR applications for multiple purposes to grab the attention of users. Surveys have predicted a vast growth in the AR VR markets in the near future as much money has been induced into the field.

The application of AR technology is establishing a firm hold over the pharmaceutical industry as well. Though AR and VR has already been revolutionizing the healthcare sector, in this article, we are focusing on the impact of AugmentedR in the pharma industry.

However, the potential of AR should be utilized in the right manner to achieve the desired goal. For instance, there are uses where the action of the medicine inside the human body can be portrayed using Augmented Reality. This has widened into permitting the user to interact with a cell by the input of a tablet. The receptors could be turned on or off, which enables the downstream signalling of the effect of the medicine.

Also, AR is being used for tours of product demos and illustrating working methods. In addition, New products, laboratories, and R&D facilities are being explored using AR applications and companies can demonstrate new machineries to authorities and clients all at the touch of a button.

Let’s explore more

Augmented Reality in Pharma Marketing

The application of AR can also be used in effective communication. The better functioning of specific organizations, including manufacturers, research, commercial organizations and the like, can be explained using this technology to convince and exhibit the high-end achievement their product can attain.

With the aid of AR, buyers could be easily convinced of the product. The manufacturer can use this technology to conduct a presentation where the entire potential of the product can be revealed. This will enable the buyer to check whether the product they intend to purchase will meet their goal.

For instance, the effect of a medicine on a human organ can be visualized in 3D, enabling the manufacturer to exhibit what happens with the medicine consumption. Through such flawless methods of rendering, both the manufacturer as well as the buyer will be satisfied. Besides, the right product reaches the right person.

An international pharma manufacturer tried AR solutions for demonstrating their product to the doctors in an international meeting for medical practitioners. Unlikely, the rate of engagement has got quadrupled, and each visitor spends quite a good amount of time just because of the content interactivity that the AR solution provided. In addition, the same tactic has been used for marketing the solution in the market.

AR Enhance Productivity in the Pharma Industry

There are numerous benefits for AR when it comes to production in this industry as well in many other fields beyond doubts. Even before producing the product, the manufacturers can visualize the procedure and its outcome over a digital screen, preferably a computer or a tablet, which reduces the unwanted trial version that was followed in the past.

On the other hand, the management of the production can also be automated completely. The entire procedure shall be witnessed from one space, where a bioreactor can show the details of each and every stage       to explore the equipment and its working without creating and taking people to work in it. Once identified a success, the procedure could be made a reality. Using AR reduces the errors caused due to human intervention, thereby maintaining consistency. This could eradicate the errors leading to deaths were proper understanding of the effects of the medicine.

AR for Error detection

The Augmented Reality is of great use in terms of error detection. The systems engineer can detect problems by receiving notifications live as he passes by a facility. The details of the facility, the possible glitches and predictions on the upcoming service requirements can be caught and intimated with the engineer in no time. Hence, as the problems are caught and addressed in advance, low-cost maintenance can be attained with maximum productivity.

Augmented Reality for Patient Education

Nowadays, the percentage of educated patients are more, and they would like to know the details of their treatment. Apart from that, they are more anxious about the procedures they would be passing through in the course of their treatment. Hence, educating patients has become a great necessity these days for which AR is the perfect tool. Patients can be given a detailed understanding of their medical condition as well as about their treatment, including the action of medicines in their body using the technology of AR.

Rather than making them go through a written document or merely briefing them on the treatment and medication procedures, the 3D visualization can pass on a much detailed and vivid understanding of these essential, thus, through AR patients can get educated. This makes the patient at ease rather than makes the treatment easier for the doctors, especially in surgeries.

Bottom Line

While these are a few benefactors, there are other aspects of how AR applications can aid the pharmaceutical industry. Several patients struggle to convey their condition as of explaining their condition to the physician. The symptoms can easily be identified, enabling a better and precise diagnosis that eventually assures the appropriate treatment. There are even AR mechanisms that reduce the pain and mental stress of the patients, which prevents the intake of additional medication.  

Reach us to solve your pharma industry problems through innovative interactive and visualization solution. We help you to develop AR applications that address your challenges and enable you to stand out in the market. 


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