Reward and Customer Loyalty Program-Campaign Management Platform

About the Customer

Our Customer, Mahindra Retail, is the largest master franchisee for FirstCry.com. Mahindra Retail operates 100+ FirstCry and Mom & Me stores across 45+ cities.

Problem Statement

  • Mahindra Retail was looking to manage their various campaigns over a single platform.
  • Limitation for creating various campaigns over Capillary Loyalty Program platform
  • Replace complex Capillary framework with an easy authorized platform.
  • Customer feedback collection.

Solutions Delivered

  • Developed web-based responsive system to manage gift cards, marketing campaigns to promote products.
  • Implemented Referral point & Bonus Points functionality.
  • Provided options to generate all kinds of reports to assess planned campaigns.
  • Proactive reporting, re-alignment, and execution to keep campaign activities in line with the overall direction of the business.
  • A solution to track the transaction history of Referral & Bonus Points.
  • Tools & Technologies used: HTML, CSS, JavaScript, RoR, AWS & SMS gateway.
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